Activity across Europe’s hotel pipeline continues to show a mix of new builds, conversions, and refurbishments, with each market taking a slightly different approach. So, let’s look at three countries side by side to see how hotel construction projects are evolving based on local demand, investment focus, and development conditions.
Hotel Developments in Germany
Upcoming hotels in Germany remain consistent, supported by strong domestic travel, business hubs, and general rising interest from people like you and me. Hotel projects are not limited to major cities like Berlin, Munich, or Frankfurt—secondary locations are also seeing increased activity (think Schönefeld or Schleiden, for example).
Across the German market, projects tend to focus on efficiency, long-term performance, and regulatory alignment. This often translates into practical design choices, durable materials (a good thing to note for hotel suppliers: the longer-lasting your sofas or bathtubs are, the better), and clearly defined timelines.
From the THP database, as of today, Berlin alone has more than 50 hotel projects in progress. Some are already under construction, some are in the early planning stages, and some are about to open. In Hamburg, there are over 40 projects underway, with more than half comprising 100 rooms or more and scheduled to open after January 2027.
For suppliers, working on these developments typically requires early coordination and a clear understanding of planning requirements, making predictability just as important as innovation.
Hotel Developments in Spain
Spain continues to see strong momentum, particularly in resort destinations and lifestyle-led concepts. Coastal regions and island markets remain active, with a focus on guest experience and design-led differentiation.
THP database figures show that Spain has more than 180 hotel projects in progress. More than 25 of these are in Madrid, while over 85 are positioned as 5-star resort developments. In addition, more than 30 projects are currently in the vision phase, giving suppliers plenty of time to get in touch with one of the key contacts and position their offering.
Compared to Central Europe, projects here often place greater emphasis on aesthetics, outdoor spaces, and flexible layouts. This creates opportunities for suppliers offering customized solutions or design-driven products.
Hotel Developments in the United Kingdom
The UK continues to dominate development activity, with a notable share of projects focused on conversions, refurbishments, and extensions. Office-to-hotel transformations and upgrades of existing assets are common, particularly in London and other major cities.
In the UK, there are over 350 hotel projects in progress, with a strong share focused on adapting and upgrading existing assets. More than 100 of these are conversion projects, alongside over 70 refurbishments and more than 40 extension projects. Together, these figures point to a market where redevelopment and repositioning play a central role in shaping the current pipeline.
What This Means for Construction Projects
Across these three markets, hotel projects are shaped less by a single European trend and more by local priorities and desires. Germany leans toward structured, efficiency-driven builds, Spain emphasizes experience and design, and the UK focuses on adapting existing assets.
For industry professionals, this reinforces the need to stay flexible. Approaches, timelines, and product requirements can shift significantly from one country to another—proof that even in hospitality, no two markets check in the same way.
