Hotel renovations don’t always get the spotlight that new-build projects do. But we’d like to fix that! For hotel suppliers, refurbishments can be some of the most accessible—and fastest moving—opportunities in the global hotel pipeline. And right now, the US is a renovation hotspot.
So, let’s take a look.
Over 100 Renovation Projects—and Counting
As of today, the THP database currently tracks more than 100 hotel renovation projects across the US that are scheduled to open between now and the end of 2027. These projects are in the vision, pre-planning, planning, or under construction phases. Which means that suppliers still have a window of time to get involved.
From brand refreshes to full-scale repositioning, these renovations span a range of property types and markets. Early visibility into project timelines and decision-makers allows industry partners to identify opportunities and engage at the right stage.
Five-Star Projects Represent a Strong Segment
Of those 100+ renovation projects currently being tracked, more than 45 of them are 5-star properties.
Luxury renovations often mean:
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Full-scale repositioning strategies
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Elevated design-led concepts
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Brand alignment upgrades
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Expanded room and suite counts
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High-spec materials and custom solutions
For suppliers, this translates into larger contract values, greater design collaboration, longer decision cycles, and more opportunities overall. If, for example, you operate in premium furniture, lighting, bathroom solutions, textiles, or smart technology, the luxury renovation pipeline is calling out for you.
Where Is Activity Concentrated?
While renovation activity spans the entire country, several states stand out:
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California
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Floria
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Texas
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New York
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Wyoming
These states reflect a mix of major gateway cities, resort destinations, and high-growth markets where competition remains strong and guest expectations continue to evolve. From California’s beach resorts to New York’s hotel corridors, owners are reinvesting to maintain positioning and capture rate growth.
Why Hotel Renovations Matter
Hotel renovations are a faster way to refresh a property than building from scratch, allowing owners to respond quickly to market trends and guest expectations. A thoughtful renovation keeps a hotel relevant without the time and cost of new construction.
Renovations also extend the life and value of a brand, ensuring design, amenities, and operations stay aligned with evolving standards. For owners, suppliers, and designers, this means long-term impact and lasting returns from strategic upgrades.
An Opportunity to Jump On
Projects scheduled to open before 2028 may feel comfortably distant. In reality, many supplier decisions for 2026 and 2027 are already happening. With detailed hotel project phases, opening dates, key contact details, suppliers can identify the right opportunities and engage early.
Early involvement not only improves the chances of winning contracts but also allows for more meaningful collaboration. Staying ahead of the hotel pipeline ensures suppliers are part of the conversation, rather than scrambling once projects reach later stages.
