Not every new hotel project comes with white coral beaches, infinity pools, and butler service—but Hyatt's latest Caribbean opening checks all the boxes (and probably a few amenities people didn’t even know they needed). The newly opened Secrets Baby Beach Aruba, part of Hyatt’s Inclusive Collection, marks the brand's first venture into Aruba—and one that has definitely made a splash!
This adults-only, all-inclusive property, set beside one of the island’s most iconic beaches, offers more than just top-shelf cocktails and sunset views (though, yes, those are included). It adds momentum to Hyatt’s regional expansion and signals another major move in the ever-evolving hotel industry landscape.
“We are incredibly proud to open the doors of Secrets Baby Beach Aruba and welcome guests to experience the unmatched beauty and warmth of this extraordinary island,” said Jose Maria Perez, General Manager at Secrets Baby Beach Aruba. Translation: guests will come for the views but stay for the incredible room service and amenities.
Laid-Back Luxury Meets Hotel Supplier Opportunity
Set along Aruba’s peaceful southeastern coast near San Nicolas, the resort is just a flip-flop away from vibrant street art, turquoise waters, and world-class kite surfing. It effortlessly blends nature-inspired design with seamless service—and the kind of operational scope that has suppliers studying the specs, already thinking about how to get in on the next big hotel project like this one.
But for those in the hotel industry, especially suppliers and service providers, this isn’t just a getaway—it’s a standout new hotel project worth studying, especially as a model for what’s trending across the Caribbean. A few reasons why:
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🛏️ 304 suites with private terraces, Caribbean Sea views, and décor you’ll want to Instagram
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💎 Preferred Club upgrades, including butler service, soaking tubs, and private pools that scream “VIP”
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🍽️ Eight dining options covering fine dining, snacks by the pool, and 24-hour room service (because hunger doesn’t stick to a schedule)
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🍸 Six bars, including a swim-up and a music lounge
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🏝️ Three pools and two whirlpools offering everything from zen to splash
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💆 3,200-square-foot spa that might just redirect guests’ definition of “wellness”
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👔 Meeting spaces with solid tech capabilities
For suppliers keeping up with hotel project news, Secrets Baby Beach Aruba offers a textbook example of where design, dining, and tech trends are headed, making it a valuable reference point when gearing up for the next big Inclusive Collection launch.
Part of a Bigger Growth Wave
More upcoming hotel projects are already scheduled for 2025 and beyond, pointing toward continued brand momentum in the high-end leisure segment.
Looking for more insight into developments like this? THP’s hotel industry database offers verified hotel project intel, key-contact leads, and the latest hotel news curated to help you stay ahead of the curve (and the competition).
Because in this business, knowledge is power—and a few ocean views don’t hurt either!
Image credit: Aruba © Lex Melony / Unsplash
