In today’s ever-evolving hospitality industry, developers and investors—and hotel suppliers deciding between projects—continue to debate a key decision: hotel renovation or new hotel construction? (Think of it like choosing between giving your old favorite shoes a shine or buying a brand-new pair—both get you where you want to go, just in different styles!)
Both strategies play a critical role in shaping the global hotel pipeline, and understanding their differences is essential for making informed decisions.
While new hotel builds often grab headlines with their impressive architecture and innovative concepts, refurbishments are equally vital—breathing new life into existing properties, enhancing guest experience, and extending the value of a brand. Because hey, even hotels need a little “spa day” to stay looking their best.
A hotel refurbishment may include anything from minor interior upgrades to full-scale structural overhauls, and they’re increasingly popular in urban areas where space is limited and demand is high. On the other hand, new hotel projects are ideal for markets seeking fresh supply, or where brands want to introduce flagship properties.
Rather than one approach being better than the other, both strategies are thriving—often influenced by location, market demand, and investment goals. This is why THP offers tools to monitor both types of development effectively.
At THP, we make it easy for users to filter and analyze the global hotel construction pipeline through our comprehensive hotel database. Our Constructions segment allows users to filter data by Construction Type, offering four key selections: New Building, Extension, Refurbishment, and Conversion.
For professionals focused specifically on new hotel construction or hotel renovations, the “New Building” and “Refurbishment” filters are exactly what’s needed! This feature enables users—whether they’re a supplier, investor, or brand executive—to take a precise look at all the hotel projects that are wither new builds or undergoing renovations.
Because who doesn’t love a good filter? Our refined search tool is like the Instagram of hotel projects!
The real takeaway? Neither hotel renovations nor new hotel builds are inherently more important, more on the rise, or “better” than the other. (So don’t worry, no one has to officially declare themselves Team Refresh or Team Brand New.) The two choices serve different purposes and respond to distinct market needs. At THP, we believe in empowering users to track both so they can make informed decisions in a dynamic, competitive market.